The Heart Behind Simply Sweet

Simply Sweet is a heartfelt tribute to the magic of childhood and the joy of being a girl.  As a mother with a passion for creating and a love for her daughters, Joelle was inspired to create a dress line that captures little girls' innocence, beauty and whimsical spirit.  Even though her daughters are now grown young ladies she wants other little ladies to value and embrace the beauty of being a girl.

Simply Sweet believes in the power of nurturing and inspiring little ladies. Our mission is to create sweet and timeless pieces that spark joy and confidence in every little girl.  Our passion lies in charming prints and delightful details that add fun and sweetness to every girl's journey.  These pieces are meant to be so cherished and filled with sweet memories that you want to see them passed on and cherished by another loved one.